Privacy Policy

Last updated: 19 September 2026

ALTTRADE Distribution Ltd respects your privacy. This Privacy Policy explains how we collect, use and protect personal information when you use our website, make a trade enquiry, apply for a trade account, place an order or otherwise communicate with us.

Information we may collect

• Name, business name, email address, telephone number and delivery or trading address.
• Company, VAT and trade-account information that you choose to provide.
• Order, quotation, product-interest and customer-service information.
• Technical information such as device, browser, IP address and website usage data collected through Shopify and related technologies.

How we use information

We use personal information to respond to enquiries, assess trade-account applications, provide quotations, process and deliver orders, provide customer support, prevent fraud, operate and improve the website, comply with legal obligations and, where permitted, communicate relevant business or marketing information.

Shopify and service providers

Our online store is powered by Shopify. Shopify and other service providers may process information on our behalf for website hosting, payments, analytics, communications, fraud prevention, fulfilment or delivery. Their processing may take place outside the United Kingdom, subject to applicable safeguards.

Legal bases

Where UK data protection law applies, we process information where necessary to perform a contract or take steps at your request before entering a contract, to comply with legal obligations, for legitimate business interests, or with consent where consent is required.

Retention

We retain information for as long as reasonably necessary for the purpose for which it was collected, including account management, order records, legal compliance, dispute resolution and fraud prevention.

Your rights

Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to processing of your personal information, and in some cases to data portability or withdrawal of consent. You may also have the right to complain to the UK Information Commissioner's Office.

Cookies

Our website may use cookies and similar technologies required for Shopify functionality, security, preferences, analytics and other permitted purposes. Cookie controls available through your browser or website settings may affect some features.

Contact

For privacy questions or rights requests, contact info@alttradedistribution.co.uk. ALTTRADE Distribution Ltd is based in London, United Kingdom.